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The very first use of Augmented Realty (AR) and augmented reality applications dates back all the way to the 1950s where it was first used as stimulators. The technology that allows superimposition of virtual data onto the real world reached mainstream in the 1990s when the very first virtual first-down lines where introduced in live football matches on television. AUGMENTED REALITY MARKET AR has been predicted to reach a potential of 2 Billion US Dollars by the end of 2018 and this figure is expected to rise to a staggering 120 Billion US Dollars by the year 2020. Many still believe augmented reality to be a game changer in the gaming sector alone. This line of thought has risen from the fact that they were first made aware of the existence of such technology through the renowned and widely popular game – Pokemon GO but this in fact is as far away from the truth as possible as now every major brand and firm in every single sector has already invested heavily in augme...

Many are under the notion that virtual reality is a relatively new piece of technology but that statement is as far away from the truth as possible. It has been a long time coming and those in the gaming sector would definitely remember Sony PlayStation’s VR headset and Nintendo Wii’s hand held device. The immense success of Pokemon GO is just further proof that the world and its new generation inhabitants are ready to step on to a new reality and the physical world is no longer enough for them. Today let us check out just how much virtual reality will influence our lives in the future. The Senses We are all familiar with the VR headset that take us to a different world and give us the luxury of the sounds as well but that is just two of the five senses. Our touch, our smells are still yet to be integrated and that makes the transition perfect. With the right gear we can literally feel like standing on a different planet, or underwater or inside your favorite movie or game...

One can claim without much debate that the next huge thing in technology is the implementation of Augmented Reality (AR) and Virtual Reality (VR) and what better to introduce it to the masses than to incept it into the operating system, which is exactly what Microsoft hopes to do in Windows 10 S operating system. During the Microsoft EDU event on May 2, Microsoft announced that they will incorporate augmented reality into Windows 10. They have decided to call it ‘Mixed Reality’ a very apt name considering it promises to bring 3D objects into the real world with the help of any device that is powered by a Windows 10 framework and has a camera attached to it. AUGMENTED REALITY APPLICATIONS Windows offer a variety of augmented reality apps in its new mixed reality software such as Mixed Reality Viewer:  It allows the user to embed virtual objects onto existing images and videos Story Remix:  Similar to mixed reality viewer the story remix also allows easy incorporat...

In the world of technology two promising aspects are being heavily debated on namely Augmented Reality (AR) and Virtual Reality (VR) mainly because their applications are near limitless in the different fields. Both AR and VR are gaining widespread attention and for all the right reasons. Both these revolutionary concepts are growing at a tremendous rate. The sheer number of augmented reality and virtual reality companies in India are on an increase. It is believed that the combined revenue of both AR and VR in the year 2021 is expected to reach a staggering 120 Billion US Dollars. THE BASICS Virtual Reality: VR is a simulation of an environment. Using respective head gear we get transported to the great wall, the Mariana trench, Hogwards or Gotham City. It creates a new world and allows us to perceive it as if we were really present in it. Augmented Reality : AR is overlaying digital information on to the real world. Using augmented reality apps one can visualize how it w...

The need to merge the physical world and the virtual world has been longstanding. The first visualizations of integrating digital content on the physical world was seen in cinematography in the 1950s, but in last decade or so this piece of technology has latched itself onto all the sectors and is all set to revolutionize the sectors as we know it. With the exponential development of the technologies available and augmented reality in particular, it’s most important to discover new innovative approaches in different branches. Urban planning is an area that has been relatively untouched by the above mentioned technological feats but holds immense potential for growth with the integration of augmented reality. BENEFITS OF AR IN TOWN PLANNING The primary problem that arises is the failure to involve the majority of the population in the development process and how a fierce debate could arise amongst them on the personal misunderstandings of how the new development will look lik...

In the present 21st century to succeed without a digital presence is impossible and to survive is unthinkable and if you have your doubts just check out the following link to understand better the necessity of a digital presence: https://bit.ly/2zQiKxe Even if you have successfully created a digital space for yourselves and have opened an account in all known social media platforms you still need to drive traffic to your website and there are various ways in which one can do this and if you are fed up reading about the same unobtainable strategies that Google always show you, do give this a read: https://bit.ly/2NmvDRC Like I mentioned before the reason why you keep seeing the same strategies in Google is because you never search beyond the first page and the first page in such search criteria is usually reserved to Google’s very own and that is an underlying fact. Today let us discuss five points that when implemented to perfection will get you in Google’s first page b...

For many the concept of Augmented Reality (AR) is still limited to the field of Entertainment as it was first incepted into the mass thanks to the popular game – Pokemon Go. A good large amount of the population believe that AR can only influence the entertainment sector but I can assure you that is far from the truth. Even as we speak augmented reality aims to revolutionize most of the known sectors of the world. If names have to be mentioned then the areas where the most prominent changes are to occur would be • Gaming • HealthCare • Military • Education The way we perceive these sectors are set to change and they are going to be drastic changes. Other areas that are going to greatly benefit from augmented reality includes: • Marketing • Retail • E-Commerce The one thing that is going to common for all the above mentioned sectors is that they would heavily invest in mobile apps and this knowledge is not new because many of you would be reading this through ...

The term Augmented Reality in battle could mean something different to different people. If you are in the marketing field it could mean a literal competition in the marketing strategy; to a layman it could be your PokemonGo challenging you to a duel but the term battle can be taken into literal context in the military field. Augmented Reality in military is among the sector in which a huge amount is invested and is also the sector in which results are the most promising. The AR services and products for military are not restricted to the battlefield but also in their training procedures. Today let us discuss on the impact augmented reality has on the military sector. AUGMENTED REALITY APPLICATIONS TAR - Tactical Augmented Reality: A technology that integrates GPS and geo-registration so as to allow the user to pinpoint their targets with near cent percent accuracy. It also provides a geographic coordinate based targeting system which is completely wire-less. HUNTR – It sta...

Hoping to succeed in your business field without an online or digital presence is like trying to win a hurdles race while on a wheel chair. It is a near impossible feat with all the odds stacked against you. The additional stiff competition in your sector irrespective of what it is will always be large and your rivals certainly will not entertain the same thought of not using the digital realm because why would you especially with the advantages numerous and its possibilities limitless. So today let us check the benefits of having a digital presence and maintaining it well. • Visibility: Without an online presence it is very easy to get yourself plunged into obscurity and me known as just another store at the junction. If your targeted audience and aim is limited to your close proximity then its fine for you but to those who became an entrepreneur not to settle but to over achieve, then you are blatantly failing in your mission if you do not seek online assistance. With the e...

It comes as no surprise that augmented reality (AR) was introduced to the world wide audience through the game – Pokemon GO which crossed 650 million downloads in the first six months alone. Those who have even slightly scratched the surface of the current technological advancements would know that augmented reality is the future for all sectors and industries and by the end of 2021 it has been predicted that 80% of all the brands and firms that exist in the digital world would have incorporated augmented reality into their functioning in one form or another. While it’s true that AR would take under its wing all known fields it would have a special place in its heart for the gaming industry. Today let us discuss this technological relationship between augmented reality and the gaming sector. HISTORY OF AUGMENTED REALITY AND GAMING The earlier sparks between the two started with consoles like the PlayStation and Wii which offered the first ever augmented games. The gaming sec...

Augmented Reality (AR) is the process of overlaying digital information into the physical world in real time. The users can interact with this digital information to make their experience all the more immersive. The immense quick success of Pokemon Go has led to AR being more popular to the development of a wide variety of augmented reality applications. Today let us check some of the most popular apps based on each sector. AUGMENTED REALITY IN GAMES: Pokemon Go: Undoubtedly the game that pops up in the minds of everyone when we say ‘augmented reality game’ is Pokemon Go. It makes us e of real physical environment to search and catch pokemon. The app has a worldwide download of 650 million and its daily active users are listed at 5 million, these are the figures after 6 months from its launch. AUGMENTED REALITY IN BROWSERS: Argon4: Argon4 is a web browser that can display augmented reality content. It has an argon.js javascript framework that supports real time AR functi...

If you ask a true entrepreneur what is the most challenging and exciting aspect in their life was, the answer would be ‘starting one’s own business. If your business happened to be in the I.T sector then you need to know there are veterans in your area that can beat you with their experience and expertise and hundreds of other entrepreneurs equally motivated as you ready to join on a daily basis. The point I am trying to convey is that the competition is fierce and you need a game plan to not just make a mark but to survive. Now-a-days the internet does provide you with all the answers and most startups have adopted digital marketing as their trump card in gaining popularity, engaging with clients and building relationships. It needs to be said that marketing has changed at an incredible pace and experts claim that marketing has changed more in the past 5 years than it has in the last 5 decades. Today let us discuss on some d igital marketing tips for startups. • Social Media...