Digital Marketing Tips for Startups
If you ask a true entrepreneur what is the most challenging and exciting aspect in their life was, the answer would be ‘starting one’s own business. If your business happened to be in the I.T sector then you need to know there are veterans in your area that can beat you with their experience and expertise and hundreds of other entrepreneurs equally motivated as you ready to join on a daily basis. The point I am trying to convey is that the competition is fierce and you need a game plan to not just make a mark but to survive. Now-a-days the internet does provide you with all the answers and most startups have adopted digital marketing as their trump card in gaining popularity, engaging with clients and building relationships. It needs to be said that marketing has changed at an incredible pace and experts claim that marketing has changed more in the past 5 years than it has in the last 5 decades. Today let us discuss on some digital marketing tips for startups.
• Social Media:
Statistics reveal that there is an average of 2.60 billion people who are active in some form of social media. Around 95% of all firms have an official social media page for the very same purpose and over 90% have confirmed that their social media initiatives haven’t been in vain. The key thing to note is that different social media platforms work in different ways and expecting the same strategy to work in all platforms is not the right choice. You have to tweak those plans slightly for each model.
• Influencer Marketing:
A growing trend not only for the startups but even for the established names. Studies have indicated that over 85% of all marketers are set to launch at least one influencer marketing campaign in the coming year. Micro influencers are very effective as well cost effective. The whole process is easy to implement as well the fact that mouth to mouth marketing increasing trust for the brand and that is among the fundamental criteria all firms irrespective of their size should work towards for.
• Content Marketing:
Digital Marketing companies in India give us a very clear picture of how effective content marketing is, whether it is in the B2B section or in the B2C section. Nearly 85% of both sets (B2B & B2C) companies have been committed to content marketing from their origin mainly because it’s a sure fire strategy that has survived the test of time. In addition to the fact that it greatly supports your SEO and SMO efforts it also builds your credibility and authority. It creates a relationship with the clients as it walks them through the whole step by step process. Although do not expect results immediately.
• Going Viral:
The lottery of the digital world. There are several examples of firms becoming an overnight success because their content went viral. You need to ride this popularity as much as you can. Get all your products and services out in the market, get people to be attached to your firm as fast as you can because the very next day a newbie actress could wink her eyes and break the internet. So the real question is how do you go viral? My suggestion would be to do something very hilarious or outright weird or something so outside the box that you shouldn’t even be able to see the box. This is the only known short cut to gain popularity in the digital marketing world and its low risk high reward as far as startups are concerned.
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