Digital Presence – The Necessity

Hoping to succeed in your business field without an online or digital presence is like trying to win a hurdles race while on a wheel chair. It is a near impossible feat with all the odds stacked against you. The additional stiff competition in your sector irrespective of what it is will always be large and your rivals certainly will not entertain the same thought of not using the digital realm because why would you especially with the advantages numerous and its possibilities limitless. So today let us check the benefits of having a digital presence and maintaining it well.

• Visibility:

Without an online presence it is very easy to get yourself plunged into obscurity and me known as just another store at the junction. If your targeted audience and aim is limited to your close proximity then its fine for you but to those who became an entrepreneur not to settle but to over achieve, then you are blatantly failing in your mission if you do not seek online assistance. With the endless social media platforms and forums portal you could not have a better medium to have your name and brand published.

• Access:

Gone are the days where people dial up an internet connection or even sit down in front of their PC and or Laptop to access the internet. Now it is available at one’s fingertips in the form of a smartphone which are now even carried in pairs by many. To jot down one’s thoughts and view and make it visible to millions is as simple as 1-2-3.

• Brand Boosting:

Having your own dedicated website has moved from being a novelty issue to a matter of survival. You need to catch the eyes of your prospective customers and target audience. Internet marketing is indeed the most effective and affordable tool for all ranges of business small, medium and large. A dedicated web portal also gives you the privilege of displaying the content that you want to showcase and focus on the areas that need more visibility.

• Virtual Office:

What many firms and organizations fail to understand is that you can literally convert your online space to an office. In simpler words you can brief your customers on all your available products and services in your digital space and having a payment gateway integrated to your portal is not uncommon thereby giving your potential clients and customers the privilege to avail all the benefits from the comforts of their home.

If these statements are not enough to open your eyes then maybe these numbers will do the trick

• There are at present 3.80 billion global internet users, which is nearly half the total population on earth.

• There are 1.50 billion global e-commerce users, that means that 20% of the population buy things online.

• 85% of B2C shoppers browse the products online before the actual purchase.

• This number increases to 95% for B2B buyers who perform online research before buying.

• The Internet contributes to more than $2.5 trillion in annual retail sales.

Several Digital Marketing companies in India have already been very proficient in their workings and spearheaded our nation as one of the top internet users especially in retail. The next big thing in Digital Marketing is believed to be ‘Augmented Reality’ and several augmented reality startups have also popped up and naturally following them are numerous tailor made AR apps in India. More and more techniques and strategies are only going to be showered into the field of digital marketing and like a wise man once said ‘It is always preferable to pick up the sharper blade when riding into war’.