Digital Marketing Shortcuts
In the present 21st century to succeed without a digital presence is impossible and to survive is unthinkable and if you have your doubts just check out the following link to understand better the necessity of a digital presence:
Even if you have successfully created a digital space for yourselves and have opened an account in all known social media platforms you still need to drive traffic to your website and there are various ways in which one can do this and if you are fed up reading about the same unobtainable strategies that Google always show you, do give this a read:
Like I mentioned before the reason why you keep seeing the same strategies in Google is because you never search beyond the first page and the first page in such search criteria is usually reserved to Google’s very own and that is an underlying fact. Today let us discuss five points that when implemented to perfection will get you in Google’s first page because that is the goal, to get your website into Google’s first page when your potential clients enters the relevant key words.
Log Tail Keywords
This is a matter of logic. If your search term is ‘cars’ then the results could span from cars on the road to all three Disney animated movies titled cars. Now let’s refine that search even more by typing ‘car repair shops’ and even now the results could be displayed from all over the world but if you focus on the search term ‘car repair shops in Madiwala’ you have narrowed the search criteria as well as your competition. So the more specific your keyword is, the more likely that you can get it into the first page.
More than one keyword:
Never settle and never put all your eggs in one basket. For all you know your biggest rival could have hired the CEO of Moz himself to do their SEO and beat you in the rankings ladder, so always have a backup; in fact have many backups and search terms to ensure.
Adwords:
Before you start pointing out the fact that adwords are not genuine search criteria and how they are similar to paid promotions let me tell you that it’s better to have people having at least heard of your firm name rather than being anonymous and holding on to your pride.
More Blogs:
It’s not a surprising fact to learn that when your website has more content than your competition you would naturally get more affection from Google. Not to mention one of the most effective ways to get your keywords registered by Google is to use them within a blog. It will be a monumental task to have your firm being listed in the first page for the keyword ‘digital marketing companies in India’ but Google could fetch the blog in your web page with the same title and your particular blog could be present in the first page.
Get featured:
Let’s take the above example itself if you get listed in one article or blog as one of the top ‘digital marketing startups in India’ then your fame increases and a hack to getting yourself listed is to write your own version where your firm name is also included. You can keep the authenticity by including other names that gets listed often and slip in your firm name unnoticed.
Conclusion
Instead of just blindly following the same guidelines that you have read in a thousand different sites understand why these guidelines would help you and how quickly they can become fruitful depending on where your business stands at the moment.
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