Digital Marketing Tips to Maintain Your Site’s Top Ranking

A successful online business is defined by the constant traffic that is being poured into the website and around 90% of the total internet users never search a website by its name but based on their needs whether they be product or services therefore its very important that you have worked hard on the ideal keyword that you feel will be the one that users more often search for. But what happens after your hard work pays off, what is your plan after you have entered yourself into Google’s first page? You think you can sit back and reap in the rewards? Nope, the battle is only half won. Now you have to defend your land and ensure your site stays in that top spot. Today let us discuss about how you can successfully keep yourself in a top spot in Google search results pages:

• Site Update:

The two factors that Google takes into account is Content quality and Content Freshness. Content Quality gets you up the ladder but content freshness keeps you there, which means you have to keep updating your site with fresher content periodically. The content should not be in just one manner but an assortment of it. Do not just include a lot of different images but use more videos and content as well.

• Site Speed:

Speed is indeed an important factor for your site’s rankings. Many of the top websites make two mistakes. One is that they add more plugins, widgets and video content which will increase its loading speed. The other mistake is that several companies only pay attention to their site in the desktop but not on the mobile platform, which is a grave error considering now-a-days everyone has a smart phone in their hands and over 80% users browse the web through their mobile.

• Link Building:

You need to walk a very tight rope for this step to succeed. You need the right balance of the number of links. An abundance of links could cause Google to be very suspicious of your activity, and you also need ample focus on the quality of the backlinks as well. Internal linking is the best way to keep that key word that you worked so hard to stay up there. If your site suddenly gathers links at an unreasonable pace then you could be under the watchful eyes of Google.

• Social Media Presence:

Search engines do view every major social media as an important medium for determining the site ranking but not directly. Your social media presence helps greatly to get traffic onto your site. They also affect a site’s reputation to a great extent and there is nothing embarrassing about asking to like and share your site content on the social media platform.

• User Generated Content and Feedback:

Give the control to the users, give them the opportunity to comment and update their views and thoughts on your platform. If you have an aversion to random people posting on your official website allow them the privilege in your social media page.

You could say that Search Engine Optimization is a lifelong process and just when you are adept with the current techniques and trends, Google changes their algorithm to incorporate a new feature for determining the ranks. So you have to stay updated with the changes. One can never call oneself a true SEO genius, its true you can hold the position for a short while but never for a continuous stretch. Another key factor to note is that one cannot generate good results or outputs overnight. You need couple of months to see the fruits of your labor. All the digital marketing companies in Kerala have learned this lesson the hard way and are now working bearing these strategies in mind

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