Digital Marketing Tips for 2018
A recent study has revealed that the age old online advertising of pop ups and online banners are not even being considered by the general public. The daily internet user is more likely to ignore these advertisements than the e-mail promotions that have died back in the 2000’s. A creative and robust digital marketing strategy has now gone beyond more than a tool to stay on top of your competition but a necessity for your brand name to survive in the 21st century online space. Today let us discuss on the best digital marketing trends for 2018.
• Social Media:
Day by day the amount of users in social media keeps on increasing and so does one’s active time in the many platforms. All this makes social media an important marketing tool for your company. Being regular and consistent in one’s social media gives a strong identity to your company. Studies also reveal that 70% of all consumers check the social media platform before purchase and it also offer direct interaction with the clients making it a very simple and effective means to produce a positive outcome.
• Creative Content:
The nature of man remains almost the same and their need to know about a brand through context is still very high. The two things to note are ‘uniqueness’ and ‘freshness’ as long as you follow these two tips then you can keep the audience hooked after all the pen is mightier than the sword.
• User Needs:
‘Customer is King’ and their tastes and preference is what that matters. So make an effort to get their feedback and responses. The customers now-a-days are more responsive about what they want and how they want it. So a\your design strategies must be designed to appeal the clients. Simple steps like faster loading of your webpage, voice search features and more communication and search channels could go a long way in increasing your online traffic.
• E-mail Marketing:
remember how I said that e-mail promotion was an old strategy that is no longer viable in the present scenario, well let’s tweak that idea and make it a bit better. The reason why this trend has emerged from the grave is due to the increase use of mobile phone usage and everyone has activated their e-mails on their phones and is very likely to check the notification about a new e-mail. Not to mention it is a low-cost and high reward technique that offers no repercussions. So switching back to the e-mail marketing will help in keeping your brand name fresh in the minds of the people.
• Make it Mobile:
As I have mentioned before, everyone in this digital age has a smart phone in their hands and if you don’t cater to that larger public then the results could be extremely unforgivable. No matter how great your online presence looks in the desktop version you still need to recreate the same in the mobile aspect also. The more accessibility that is made for your audience, the better.
It’s much better to think that you got half a year left to implement all this rather than thinking you have lost one half. In the case of digital marketing its better to visualize the glass as half full rather than half empty. Several Digital Marketing Companies in India and especially in Kerala have already sprung up and have produced their own digital marketing strategy and tips to stay on top of the game. Every established company in Trivandrum has and if not should have a dedicated R&D section to keep in touch with the latest schemes and how well to implement this to their targeted audience and province.
Comments
Post a Comment