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Impact Of Digital Marketing On Society And Economic Growth

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Digital Marketing’s origins can be traced to SoftAd Group, now ChannelNet where people who would send in their queries and replies would get a floppy disk in their mail that contained digital information about several major automobile companies that had approached the firm. This was in the 1980s but it was only in 1990 that the term ‘digital marketing’ has been coined. In the 2000s it became a household name and statistics of 2010 showed that this industry is ever-growing and showing no signs of slowing down. One does not require any sort of evidence to prove that the internet has changed the lives of mankind and its global impact is unmatched by any other previous discovery or event. Even after living in such a reality, the process of digital transformation even today is the topic for a fierce debate among many groups. Today let us check on the impact of digital marketing on society and economic growth. Price and Trust In a very short description digital marketing can be defin...
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Augmented Reality in Civil Engineering

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The very first use of Augmented Realty (AR) and augmented reality applications dates back all the way to the 1950s where it was first used as stimulators. The technology that allows superimposition of virtual data onto the real world reached mainstream in the 1990s when the very first virtual first-down lines where introduced in live football matches on television. AUGMENTED REALITY MARKET AR has been predicted to reach a potential of 2 Billion US Dollars by the end of 2018 and this figure is expected to rise to a staggering 120 Billion US Dollars by the year 2020. Many still believe augmented reality to be a game changer in the gaming sector alone. This line of thought has risen from the fact that they were first made aware of the existence of such technology through the renowned and widely popular game – Pokemon GO but this in fact is as far away from the truth as possible as now every major brand and firm in every single sector has already invested heavily in augme...
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The Future of Virtual Reality

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Many are under the notion that virtual reality is a relatively new piece of technology but that statement is as far away from the truth as possible. It has been a long time coming and those in the gaming sector would definitely remember Sony PlayStation’s VR headset and Nintendo Wii’s hand held device. The immense success of Pokemon GO is just further proof that the world and its new generation inhabitants are ready to step on to a new reality and the physical world is no longer enough for them. Today let us check out just how much virtual reality will influence our lives in the future. The Senses We are all familiar with the VR headset that take us to a different world and give us the luxury of the sounds as well but that is just two of the five senses. Our touch, our smells are still yet to be integrated and that makes the transition perfect. With the right gear we can literally feel like standing on a different planet, or underwater or inside your favorite movie or game...
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Mixed Reality in Windows 10

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One can claim without much debate that the next huge thing in technology is the implementation of Augmented Reality (AR) and Virtual Reality (VR) and what better to introduce it to the masses than to incept it into the operating system, which is exactly what Microsoft hopes to do in Windows 10 S operating system. During the Microsoft EDU event on May 2, Microsoft announced that they will incorporate augmented reality into Windows 10. They have decided to call it ‘Mixed Reality’ a very apt name considering it promises to bring 3D objects into the real world with the help of any device that is powered by a Windows 10 framework and has a camera attached to it. AUGMENTED REALITY APPLICATIONS Windows offer a variety of augmented reality apps in its new mixed reality software such as Mixed Reality Viewer:  It allows the user to embed virtual objects onto existing images and videos Story Remix:  Similar to mixed reality viewer the story remix also allows easy incorporat...
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Difference Between Augmented Reality and Virtual Reality

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In the world of technology two promising aspects are being heavily debated on namely Augmented Reality (AR) and Virtual Reality (VR) mainly because their applications are near limitless in the different fields. Both AR and VR are gaining widespread attention and for all the right reasons. Both these revolutionary concepts are growing at a tremendous rate. The sheer number of augmented reality and virtual reality companies in India are on an increase. It is believed that the combined revenue of both AR and VR in the year 2021 is expected to reach a staggering 120 Billion US Dollars. THE BASICS Virtual Reality: VR is a simulation of an environment. Using respective head gear we get transported to the great wall, the Mariana trench, Hogwards or Gotham City. It creates a new world and allows us to perceive it as if we were really present in it. Augmented Reality : AR is overlaying digital information on to the real world. Using augmented reality apps one can visualize how it w...
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Augmented Reality in Town Planning

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The need to merge the physical world and the virtual world has been longstanding. The first visualizations of integrating digital content on the physical world was seen in cinematography in the 1950s, but in last decade or so this piece of technology has latched itself onto all the sectors and is all set to revolutionize the sectors as we know it. With the exponential development of the technologies available and augmented reality in particular, it’s most important to discover new innovative approaches in different branches. Urban planning is an area that has been relatively untouched by the above mentioned technological feats but holds immense potential for growth with the integration of augmented reality. BENEFITS OF AR IN TOWN PLANNING The primary problem that arises is the failure to involve the majority of the population in the development process and how a fierce debate could arise amongst them on the personal misunderstandings of how the new development will look lik...
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Digital Marketing Shortcuts

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In the present 21st century to succeed without a digital presence is impossible and to survive is unthinkable and if you have your doubts just check out the following link to understand better the necessity of a digital presence: https://bit.ly/2zQiKxe Even if you have successfully created a digital space for yourselves and have opened an account in all known social media platforms you still need to drive traffic to your website and there are various ways in which one can do this and if you are fed up reading about the same unobtainable strategies that Google always show you, do give this a read: https://bit.ly/2NmvDRC Like I mentioned before the reason why you keep seeing the same strategies in Google is because you never search beyond the first page and the first page in such search criteria is usually reserved to Google’s very own and that is an underlying fact. Today let us discuss five points that when implemented to perfection will get you in Google’s first page b...
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