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Digital Marketing’s origins can be traced to SoftAd Group, now ChannelNet where people who would send in their queries and replies would get a floppy disk in their mail that contained digital information about several major automobile companies that had approached the firm. This was in the 1980s but it was only in 1990 that the term ‘digital marketing’ has been coined. In the 2000s it became a household name and statistics of 2010 showed that this industry is ever-growing and showing no signs of slowing down. One does not require any sort of evidence to prove that the internet has changed the lives of mankind and its global impact is unmatched by any other previous discovery or event. Even after living in such a reality, the process of digital transformation even today is the topic for a fierce debate among many groups. Today let us check on the impact of digital marketing on society and economic growth. Price and Trust In a very short description digital marketing can be defin...