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Showing posts from June, 2018

Augmented Reality in the Education Sector

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The traditional educational methods that we have grown accustomed to could soon disappear without a trace. Leading the charge against the age old traditions is the concept of Augmented Reality (AR). Augmented Reality if successfully implemented would completely change and revolutionize the educational sector for the better. They would make each class or session more interactive and engaging. The students would be more involved and it would automatically increase their interest in the science. AR can be implemented for all subjects irrespective of their focus in theory or practical and can be directed from pre-school to graduate level. A very realistic approach to this would be through one’s smart phones. A smart phone is something that is now present in everyone’s hands and now education will no longer be confined to the limits of geography and time and the whole process of studying will be in a manner of speaking more ‘open’. Today let us discuss how AR would help in the process ...

Top Augmented Reality Apps In Health Care

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Augmented Reality is all set to take over all sectors of the world. It remains a truth that augmented reality will indeed make life extremely easily for humans irrespective of which field it gets implemented the most. Any sector that doesn’t make full use of AR will only fall behind in its efficiency. Statistics reveal that the successful incorporation of augmented reality in the field of health care will save double the lives as the present. Today let us check the top augmented reality apps in the field of health care. • GOOGLE GLASS: Google’ pioneering wearable computer with an optical head-mounted display was made available to testers and developers back in the year 2013 and its milestone in the field of health care was achieved in the same year when medical professional Rafael Grossmann carried out the first ever live streamed operation using Google Glass. Apart from this feature Google glass has several other life saving features in built in it. For example the doct...

The Future of Augmented Reality Marketing

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Contrary to popular beliefs Augmented Reality (AR) is not a new gen technology. It existed for a long time and only now in the present are its applications being correctly utilized. Statistics reveal that the amount of capital poured into Augmented Reality Marketing in 2018 will be nearly double of what was used in 2014 and by the year 2020 augmented reality is all set to conquer the realm of digital marketing. Augmented reality will move from being more than a trump card to being a necessity for any product or service to survive in the digital space. Today let us check out how augmented reality will change the world of marketing as we know it: HOW AR WILL CHANGE THE WORLD OF MARKETING • 3D Advertisement: The age of 2-dimensional advertisement will b long gone. Any reputed firm that wants to stay ahead of their competition will surely discard the need for 2D ads and will embark on clever and innovative 3-dimensional advertisements for their products and services. Not only ...

Augmented Reality In Health Care

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Any practised medical professional would tell you that at one point in human history, clinical decision making in the field of medicine had a certain degree of risks involved. The current high standard of medical practice came only after technology took over. The use of technology in every field of health care is very common. State of the art devices and algorithms have saved more lives than we care to give credit for. While it’s true that data processing and verification technologies are at the peak of medical science what is now lacking is for these data to be readily available to the physician in a way that he can better visualize the damage. The ideal piece of technology that can assist with this functionality will be Augmented Reality Ever since the introduction of Pokemon GO, the term Augmented Reality (AR) has become a household name. The truth however is that AR has been a long time researched branch of technology. Even in our humble nation there exist several augmente...

Digital Marketing Tips to Maintain Your Brand Reputation

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The one important factor of the current 21st century is that almost everything can be done online and I mean absolutely everything. There is not one single product or service that is available in the market that can’t be availed online. There is not one single piece of information that is present in our books that can’t be accessed from the comfort of one’s couch. Therefore it wouldn’t be overstating to say that maintaining your firm’s or establishment‘s online brand reputation is of vital importance. Before we go into the actual process of brand maintaining we need to be first well educated on what it means to ‘manage your brand’ and to put it short it is how the world perceives your company. According to stats more than 90% of the populous do not search for by name of a particular brand or company. Their focus in on their needs and the 21st century citizens are more critical than ever as they thoroughly go through the reviews and you’re your completed works. Today let us check ...

Augmented Reality Apps for Common Users

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The best way to describe Augmented Reality is through the word ‘evolution’. This fascinating science has evolved beyond the realms of the world that we see and touch and have moved on to integrate the digital on to the physical. Augmented Reality Apps comes in the application of all sectors and they bring about near limitless possibilities, but in a nutshell they all superimpose the digital concepts on to the real world. Today let us check some of the best augmented reality apps for common users. • Augment: Augment is an app that is availableon both, iOS and Android. The AR app allows the user to view the products in 3D. This feature can be used to its full potential for any e-commerse website irrespective of the product that you are selling. The user has the full freedom to check the 360 angle of the product by rotating it. Several big shot names have adopted augment namely Nokia, Nestle and Coca Cola. • REAL STRIKE: Real Strike is an AR app in the gaming genre...

Latest Android Apps in Augmented Reality

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Augmented Reality (AR) has for long been a futuristic concept in the minds of the human race while in fact it has been around for several years. The very fundamental premise of augmented reality is to super impose digital content on top of our reality. Aside from its good looks, AR provides a host of features that can be extremely beneficial to the masses and for this exact same reason there exists several augmented reality apps in India which are extremely diverse in nature. Today let’s look at the latest android apps in Augmented Reality • SKETCH AR: We were all drawers at one point in our life, if you cant remember when that was in your life it was when you used your house walls as canvas. SketchAR will project the image that we want to draw onto the paper, thereby allowing you to trace around the lines. All you need to do is hold the phone in one hand and draw with the other. • UNITE AR: UniteAR is an Augmented Reality platform designed especially to innovate. It gives...

Reasons to Adopt Augmented Reality in Advertising

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Augmented reality (AR) has already taken the world of technology by storm as it offers a unique commercial value that goes well beyond games and app filters. The fact is that it has near limitless possibilities in many industries and can affect the sales of both B2B and B2C enterprises. The underlining truth of why augmented reality will be an immense success is that AR advertising provides an interactive platform that has never been tapped or exploited. You are literally using technology that can be used in parallel with real life which would allow marketers and advertisers to reach out to consumers in totally new and unpredicted ways. Studies have revealed that Augmented Reality will generate 60% of the overall commercial investment by the end of 2018. In a world where there exist over 3.8 billion active internet users, digital advertising is at its peak. The cost on digital ads is found to be a staggering $229 billion in 2018 alone and these figures are only going to increa...

Augmented Reality Startups in India

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Augmented Reality in very simple sense can be defined as a real-time view of a physical environment which is enhanced or augmented by digital information overlapping the said physical environment. It has been an area of priority in the research community for decades simply because of its near limitless features and applications in the modern day world. Every new piece of technology that has been brought to us primarily is to serve just one function and that is to make our lives simpler and easier. By allowing individuals to interact with the real world through the enriched and enhanced technological advancements we present to them a whole new perceptive and approach on the real world environment. Unlike its older brother – Virtual Reality (V.R), the user isn’t constricted to a synthetic environment that emulates or duplicates the real world where he is incapable of a vivid and direct interaction. Augmented Reality is able to perfectly blend our daily life nuances for the better. S...

Latest Features of Augmented Reality 2018

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Even before the commons did, someone knew that Reality would become not enough in the course of time, you know. It was how technologies like Augmented Reality and Virtual Reality were born — or at least their early prototypes. In the past five or six years, however, we have seen an unprecedented growth in the overall popularity and user-case scenarios of AR. It is now used for business, advertisements and marketing, in wide variety of scenarios. And, each year, there are some trends that we can observe and analyze. If you happen to be working in some areas that require the use of Augmented Reality, you should check out these trends. As it happens, some of such trends are there in 2018 as well. In this article, we have compiled the major Augmented Reality features of 2018. You may know some of these, but an overall & comprehensive idea is always better. #1 AR BECOMES THE STANDARD There was a time when dedicated smartphone apps were seen as something ultra-cool and innova...

Augmented Reality Companies from India

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Anyone who can be even remotely called a ‘Tech Savvy’ or for that matter, have watched a lot of Sci-Fi movies would have been waiting for augmented reality technologies to reach the point where they’re no longer just a clumsy novelty but actually useful in day to day life and if you have the entrepreneur mindset a sure fire place to invest your hard-earned cash in. The technology that overlays digital information onto the viewer’s physical environment which has been quite heavily popularized by the likes of Pokémon GO is set to take the world by storm but one can’t truly say that it has not been a long time coming. Augmented reality, in truth goes much deeper than children’s games and teenager’s filters. It is a branch of the digital world in itself and is poised to boom in 2018 in India thanks to the recent developments of certain Augmented Reality Companies and Augmented Reality Apps from within the country. The future of AR is ready to be capitalized by the big guns sta...

Trends in Augmented Reality

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It goes beyond a doubt that Augmented Reality (AR) will indeed become more main stream in the coming years. Most of us have the notion that it was with the release of ‘Pokémon Go’ that the world got fascinated by augmented reality while the truth is that we have been knocking on the doors of screen-enhanced information for years now and even without us fully aware popular apps like Snapchat and Instagram use AR to display creative filters and animations placed over user-generated content. There now exists sufficient data to understand with some predictability how the market is likely to evolve, and all the reports points to the smart phones. With smartphones in the hands of almost everyone employed it is very likely that more opportunities will present itself in the marketing world with its base tied on augmented reality. The next big development as far as user friendly technology goes is augmented reality. Today let’s explore the top Augmented Reality trends for 2018. 1.VR NO ...